Pinkhousess
Luxury Real-Estate Funnel & Automated Lead Generation
Luxury real-estate digital marketing funnel optimizing paid ads and programmatic landing pages for high-net-worth property buyers.
Architecture & Scope
Comprehensive overview of engineering milestones, delivery timeframe, and architectural ownership for Pinkhousess.
Key Performance Indicators
Measurable, audited business & technical milestones achieved post-deployment
The Challenge
Pinkhousess was spending heavily on Google Ads but receiving low-quality spam leads. They needed a high-intent capture funnel tailored specifically for premium property listings.
The Solution
We built dynamic, fast-loading property landing pages. We set up an interactive valuation quiz that filters low-intent traffic, and connected it to their CRM using Zapier, while refining Google Ads keyword bids.
Technology Integration
A tailor-made stack architected specifically for rapid time-to-first-byte, zero downtime, and reactive scalability under high concurrent load:
The Business Impact
Lead volume increased by 220% while average Cost-Per-Lead (CPL) decreased by 40%. The quality of leads improved significantly, resulting in several multi-million dollar property acquisitions.
“Our brokers are receiving leads that actually convert. The ROI on our digital ads has never been this high.”