Barnstars
Unified Analytics Engine for Multi-Channel Retailers
Analytics software consolidating multi-stream e-commerce metrics (Shopify, Amazon, eBay) into unified, fast business reports.
Architecture & Scope
Comprehensive overview of engineering milestones, delivery timeframe, and architectural ownership for Barnstars.
Key Performance Indicators
Measurable, audited business & technical milestones achieved post-deployment
The Challenge
Sellers on multiple channels struggled to calculate unified profits and inventory. Barnstars' dashboard timed out constantly due to heavy database queries when combining data from 10+ external APIs.
The Solution
We optimized their PostgreSQL query structure using Prisma, added Redis cache buffers for frequent read requests, and designed a lightweight React dashboard that loads analytical charts asynchronously.
Technology Integration
A tailor-made stack architected specifically for rapid time-to-first-byte, zero downtime, and reactive scalability under high concurrent load:
The Business Impact
Data synchronization runs 3x faster, keeping reports accurate. The main analytics dashboard loads in under 1.2 seconds, even when analyzing two years of historical customer transaction data.
“We can now check our absolute profit margins across five different marketplaces in one second. It changed how we order inventory.”